A chat with Oliver SpencerFashion is faddish but style is timeless. Or so they say. How then, does men’s clobber don, Oliver Spencer, manage to produce clothes that are both contemporary and enduring? That, my friend, is the $64,000 question.
If we knew the answer, we’d be the head honchos of a brand that boasts five shops, an international online business and a slew of prestigious awards.
We’re not. But Huckle and Oliver Spencer are Lamb’s Conduit Street neighbours. The street is home to the former market trader’s first shop and Huckle’s second.
Trimmed at Huckle and dressed at Oliver Spencer, we’d say a man is almost complete. So, to celebrate our shared love of providing great service to discerning gents, we’ve teamed up to bring you a lovely offer. You’ll find the details at the bottom of the page.
Before that, though, here are the best bits from our recent chat with Oli.
Huckle: Consider the relationship between hair and fashion. How important is a good haircut to a look?
OS: I think it can certainly enhance it, for instance a cropped style might help to lend a little rawness to a look or add grit to a more clinical aesthetic. Whereas slightly longer, looser hairstyles can soften a look and project a less formal vibe.
Has a haircut ever influenced a collection?
I’m not sure that a haircut has ever fully influenced a collection, but the way hair is styled in a show has a dramatic effect on the atmosphere and style overall, and therefore can make or break a collection.
Obviously it’s difficult to replicate the amazing service in our stores online. When you take away the sales assistant and replace them with a screen you lose control of the customer experience to an extent. However, we’re striving to emulate the top service customers receive in-store, online, by going above and beyond with any requests or queries and basically doing anything to make them feel special.
Passion is the key word here, plus great service and great products! I love being a shopkeeper but I also love being on the factory floor, they’re the two most important places for me.
Our AW18 show in January is next on the horizon, so we’re all working very hard on that.
Music is something that runs through every one of our collections in some way, shape or form. Whether it’s having musicians that are friends of the brand walk in one of our catwalk shows, or delving into subcultures for initial inspiration or an underlying theme. Music is the soundtrack to life.
Staying true to your beliefs. I personally like to give a nod to what is going on, but I always remember who my customers are and what they want - something a little different, high quality with a little bit of eccentricity.
That’s right, ‘Tough Love’ was the theme for this AW17 season. It was bit of a spin on the Suedehead subculture of the 70s and the idea of wanting to always look your best and be well turned out while retaining a tough, no nonsense attitude. We shot the campaign at the Barbican, which we felt perfectly matched the feel of the collection: the protective, enclosed utopian vision made up of rugged, harsh structures.
Getting up, feeding the kids, walking the dog, jumping on the scooter and heading into Lamb’s Conduit Street, probably stopping off at our Notting Hill store along the way for a cup of coffee. I’ll then work on a collection, depending on the time of year. Most of the morning I’ll be involved with fabrication, have a quick lunch, then afternoons could be spent in fitting meetings or talking about new shops and retail.
The special offer
Here’s the deal. Get 15% off at Oliver Spencer when you spend over £45 at Huckle the Barber. And 15% off at Huckle the Barber when you spend over £100 at Oliver Spencer. The promotion runs from 1st September — 31st October inclusive. Collect a voucher with your receipt when you make a qualifying purchase at Huckle the Barber. Then, to receive your Oliver Spencer discount, present both when you make a purchase there. And vice versa. This offer is available to Huckle’s Old Street and Lamb’s Conduit Street customers, and Oliver Spencer’s Lamb’s Conduit Street and Calvert Avenue customers. See in-store for full Ts and Cs. Enjoy.
Huckle the Barber: next level head tekkers . Book your appointment online here.